The Quarters

Tailwind Group created a flagship brand, The Quarters, to deliver newly developed or improved student housing communities in Iowa, Indiana, Michigan, Minnesota, Nebraska and South Dakota. The Quarters is a distinctive mixture of spacious, multi-level townhomes, apartment buildings and flats, offering a premier living environment, complete with a range of amenities, at an affordable rate.

We helped Tailwind Group build the brand identity system from scratch, beginning with the Iowa City and Mankato locations. We developed a comprehensive marketing strategy specifically for Iowa City and created a compelling multi-channel marketing campaign to attract their target market. We successfully executed the launch in 2017 and The Quarters has maintained an occupancy rate of 100% in Iowa City.

Art Direction
Branding
Campaign Design
Digital Design
Page Layout
Print Design
Web Design
UX Design