Solstice Outdoor Music Festival

Solstice Outdoor Music Festival is a two-day music and camping festival featuring Americana, Bluegrass and Roots music performed by local and national artists. The family-friendly event is held each year in mid-June on the weekend of the summer solstice at Land of Memories Park in Mankato, Minnesota. In addition to live music and camping, the festival hosts a variety of art vendors, food trucks, daily yoga and a 90-minute float down the Blue Earth River featuring live music on a pontoon stage known as Paddle Jam.

When Solstice Outdoor Music Festival changed ownership in 2017, I became a board member. Shortly after, I proposed a complete brand overhaul, including a new identity system and website, built from the ground up that resonated with the target audience. In addition, I worked collaboratively with other board members to develop a comprehensive marketing strategy and targeted, multi-channel marketing campaign to increase Solstice Outdoor Music Festival’s presence across the upper Midwest and drive ticket sales.

Branding
Campaign Design
Digital Design
Environmental Design
Packaging
Print Design
Social Media
Web Design + Development