Rasmussen University

For more than 120 years, Rasmussen College has been an innovator in career-focused education. Throughout the last decade, the institution shifted its focus to help define a new generation of higher education in a rapidly changing market. In October 2020, Rasmussen College became Rasmussen University to reflect the institution’s next step toward a vibrant future.

As a leader in online, affordable education, the new brand identity system strengthens Rasmussen University’s commitment to innovative programs and workforce-ready education for all. We applied the bold, modern look and feel across all touchpoints to help Rasmussen University stand out and maximize enrollment potential.

BRAND
CAMPAIGN
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DIGITAL
EXPERIENTIAL
STRATEGY